Best Mascara 2024 Allure Makeup. Rare beauty perfect strokes universal volumizing mascara. In the eye makeup category of the allure best of beauty awards 2023, you'll find the top eyeliners, eye shadows, brow pencils, and mascaras of the year, according to our testing.

These 391 winners are the very best. We tested 34 mascaras and rated each on ease of use and removal, overall look, and performance.